Comments for AIGA NHVT http://aiganhvt.wordpress.com New Hampshire / Vermont Chapter of the Professional Association for Design Tue, 03 Mar 2009 21:02:34 +0000 http://wordpress.com/ hourly 1 Comment on Fresh Squeezed by Stephen Rovetti http://aiganhvt.wordpress.com/2009/02/27/fresh-squeezed/#comment-724 Stephen Rovetti Tue, 03 Mar 2009 21:02:34 +0000 http://aiganhvt.wordpress.com/?p=459#comment-724 I first experienced this new packaging at the supermarket, and have to say, I was confused. I had a bit of trouble trying to figure out exactly which juice was which. I listened to Peter Arnell attempt to explain/defend his design philosophy and motivations behind this brand change, and I really think he fell short. The rumored pricetag of this project is absurd. He almost sounded like he was searching for sympathy when he was talking about the hard work.... Come on. It really was a failure, and I hope that he'll become a better designer for it. There is a ton of hype surrounding this guy; now it's time to reflect.... better luck next time. I first experienced this new packaging at the supermarket, and have to say, I was confused. I had a bit of trouble trying to figure out exactly which juice was which. I listened to Peter Arnell attempt to explain/defend his design philosophy and motivations behind this brand change, and I really think he fell short. The rumored pricetag of this project is absurd. He almost sounded like he was searching for sympathy when he was talking about the hard work….

Come on. It really was a failure, and I hope that he’ll become a better designer for it. There is a ton of hype surrounding this guy; now it’s time to reflect…. better luck next time.

]]> Comment on Cezanne: the new Comic Sans? by Tom Gurney http://aiganhvt.wordpress.com/2007/09/25/cezanne-the-new-comic-sans/#comment-717 Tom Gurney Wed, 25 Feb 2009 04:33:36 +0000 http://aiganhvt.wordpress.com/2007/09/25/cezanne-the-new-comic-sans/#comment-717 Haha, its good to read about fonts, as there are not so many blogs about fonts around. I personally need a better way to organise the ones i have. Trawling through them in Photoshop is an arduous task. Haha, its good to read about fonts, as there are not so many blogs about fonts around. I personally need a better way to organise the ones i have. Trawling through them in Photoshop is an arduous task.

]]> Comment on New Free Font for you! Rovetti Print… by Michael Niggel http://aiganhvt.wordpress.com/2009/01/20/new-free-font-for-you-rovetti-print/#comment-714 Michael Niggel Fri, 23 Jan 2009 19:48:50 +0000 http://aiganhvt.wordpress.com/?p=429#comment-714 It's not that I won't ever use something that looks similar. Since I'm going to spend the effort using the tools and techniques to get a more random result, I find it quicker and easier to create the content from scratch in the first place. It’s not that I won’t ever use something that looks similar. Since I’m going to spend the effort using the tools and techniques to get a more random result, I find it quicker and easier to create the content from scratch in the first place.

]]> Comment on New Free Font for you! Rovetti Print… by Stephen Rovetti http://aiganhvt.wordpress.com/2009/01/20/new-free-font-for-you-rovetti-print/#comment-713 Stephen Rovetti Fri, 23 Jan 2009 17:49:12 +0000 http://aiganhvt.wordpress.com/?p=429#comment-713 @Michael- I hear what you're saying... but think outside the box.... you're a designer! It's only limited by how hard you want to work on a design that uses handwritten or grunge fonts. There are a bunch of applications that you can use to skew or edit the fonts to give each character a bit of extra tweak or tilt, which will easily help avoid any "in your face" redundancy. Yes, it does take a bit of time and work... If you use the font in Illustrator, convert it to paths and pull at the shapes. If you use Photoshop, maybe liquify it a bit, or apply a brush to it that will trick the viewer's eye. The sky's the limit when if comes to this kind of thing. I just look at these fonts as an element of a design; they shouldn't be locked into the black and white usage of typing it into your project and letting it rest there. Depending on what you're doing, they shouldn't be used for more than a few sentences. I wouldn't expect a book to be written with the font, just maybe a title, a callout, side notes, etc. These fonts can work really well when used for posters, postcards, ads, and the like. It's too bad you can't bring yourself to use fonts like these... I've had great results bringing unique fonts like these to projects, and my clients have loved having the different twist and unique feel. In the end, if they're happy... I'm happy. And paid. @Michael- I hear what you’re saying… but think outside the box…. you’re a designer!

It’s only limited by how hard you want to work on a design that uses handwritten or grunge fonts. There are a bunch of applications that you can use to skew or edit the fonts to give each character a bit of extra tweak or tilt, which will easily help avoid any “in your face” redundancy. Yes, it does take a bit of time and work…

If you use the font in Illustrator, convert it to paths and pull at the shapes.

If you use Photoshop, maybe liquify it a bit, or apply a brush to it that will trick the viewer’s eye.

The sky’s the limit when if comes to this kind of thing. I just look at these fonts as an element of a design; they shouldn’t be locked into the black and white usage of typing it into your project and letting it rest there. Depending on what you’re doing, they shouldn’t be used for more than a few sentences. I wouldn’t expect a book to be written with the font, just maybe a title, a callout, side notes, etc. These fonts can work really well when used for posters, postcards, ads, and the like.

It’s too bad you can’t bring yourself to use fonts like these… I’ve had great results bringing unique fonts like these to projects, and my clients have loved having the different twist and unique feel. In the end, if they’re happy… I’m happy. And paid.

]]> Comment on New Free Font for you! Rovetti Print… by Michael Niggel http://aiganhvt.wordpress.com/2009/01/20/new-free-font-for-you-rovetti-print/#comment-712 Michael Niggel Fri, 23 Jan 2009 17:08:50 +0000 http://aiganhvt.wordpress.com/?p=429#comment-712 Not to put down your efforts or the quality of your work here, but I can't ever bring myself to use a font for either a handwriting or grunge effect. When you use a font for this, every character has the exact same appearance as every other matching character. Perhaps I'm too critical, but it bothers me when something that is supposed to have a random quality to it is reproduced the same way every time. Not to put down your efforts or the quality of your work here, but I can’t ever bring myself to use a font for either a handwriting or grunge effect. When you use a font for this, every character has the exact same appearance as every other matching character. Perhaps I’m too critical, but it bothers me when something that is supposed to have a random quality to it is reproduced the same way every time.

]]> Comment on Pepsi, WalMart and Best Buy logos: Better or Worse? by etts http://aiganhvt.wordpress.com/2008/11/03/pepsi-walmart-and-best-buy-logos-better-or-worse/#comment-702 etts Tue, 18 Nov 2008 14:27:12 +0000 http://aiganhvt.wordpress.com/?p=413#comment-702 great post! In my opinion the Walmart logo looks a little disconnected and uninspired. I would agree with you about the Best Buy logo too. And pepsi? Although I like the updated typography, I question the need to mess with such an iconic logo. And yes, the tie to the Obama logo is suspect! great post! In my opinion the Walmart logo looks a little disconnected and uninspired. I would agree with you about the Best Buy logo too. And pepsi? Although I like the updated typography, I question the need to mess with such an iconic logo. And yes, the tie to the Obama logo is suspect!

]]> Comment on Openining This Thursday! by Michelle Hobbs http://aiganhvt.wordpress.com/2008/10/21/openining-this-thursday/#comment-695 Michelle Hobbs Wed, 22 Oct 2008 14:25:20 +0000 http://aiganhvt.wordpress.com/?p=396#comment-695 I wish we had more than a day's notice on this (particularly since we're in the show). I wish I could attend but I can't plan a 4 hr. trip in such short notice. Can you post dates/places for future show opening? Thanks. I wish we had more than a day’s notice on this (particularly since we’re in the show). I wish I could attend but I can’t plan a 4 hr. trip in such short notice. Can you post dates/places for future show opening? Thanks.

]]> Comment on Show Opening! by Michael Niggel http://aiganhvt.wordpress.com/2008/09/25/show-opening/#comment-693 Michael Niggel Tue, 14 Oct 2008 14:57:37 +0000 http://aiganhvt.wordpress.com/?p=358#comment-693 The regular hours for SPA Galleries are: Tuesday through Friday, 10am to 5pm Saturday, 12pm to 4pm The regular hours for SPA Galleries are:
Tuesday through Friday, 10am to 5pm
Saturday, 12pm to 4pm

]]> Comment on Show Opening! by Beth http://aiganhvt.wordpress.com/2008/09/25/show-opening/#comment-688 Beth Mon, 13 Oct 2008 18:09:00 +0000 http://aiganhvt.wordpress.com/?p=358#comment-688 What are the hours of this show (other than the opening reception times)? I'd like to go see it, but I don't know when it's available to be seen. I don't want to drive all the way to Barre to find it closed! I didn't see hours on the studio's website. What are the hours of this show (other than the opening reception times)? I’d like to go see it, but I don’t know when it’s available to be seen. I don’t want to drive all the way to Barre to find it closed!

I didn’t see hours on the studio’s website.

]]> Comment on The Value of Design: Research Behind the Project by sarah http://aiganhvt.wordpress.com/2008/10/07/the-value-of-design-research-behind-the-project/#comment-682 sarah Wed, 08 Oct 2008 15:49:02 +0000 http://aiganhvt.wordpress.com/?p=310#comment-682 this is great Mark. thanks for sharing! this is great Mark. thanks for sharing!

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